just stupid

So you have probably heard by now about the really dumb Motrin ad. REALLY dumb.
It seems that they have taken the web ad down (not really dumb), so here's the text of it:

Wearing your baby seems to be in fashion.

I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.

Lots of bloggers have said lots of wise stuff - why recreate the wheel...check here & here & here for a sample...I couldn't agree more.
Maybe we just need to teach people how to wear their babies properly & also to keep searching if they have a sling/pouch/whatever that isn't quite right for them...you don't have to give up on all slings if one doesn't work - sell it on Ebay/trade it with someone/take it to a consignment shop & get a different type. Attend a baby wearing workshop to try different types. Don't assume that you and your mate will be able to use the same one - maybe you will but maybe not. And if you get the occasional ache or pain, have someone who knows babywearing check you out & make suggestions. Also look at how you sit when you nurse or anything else habitual. And if you still experience pain, try Arnica instead (homeopathic) - it's kinder to your body!